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Digital Marketing

Digital Marketing

What are Hashtags and why should I use them?

The first Hashtag was used on Twitter back in 2007 by a social technology expert named Chris Messina. Since then, hashtags have become a widely used technique to categorise a vast range of images and comments posted on social media platforms including Facebook, Twitter and Instagram. So why should a...

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Digital Marketing

Social Media Myths for Business Owners

We have identified 5 major myths to help you push past and adapt to the ever changing world of modern social media.   Myth One - “Posting multiple photos per day/week will attract more likes.” Remember, quality over quantity. While posting regular images is not a bad thing, it is the engaging...

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Digital Marketing

Digital Marketing Basics

What is Digital Marketing? It refers to the behind the scenes kind of marketing such as Search Engine Optimisation (SEO). It’s measured and monitored by analytics and various other metrics, usually by a specialist who is trained to interpret those specific types of data sets. It combines a variety of approaches...

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Digital Marketing

What is SEO and why does your website need it?

It can be a complex concept, with several factors working in conjunction with each other, but in basic terms, it just means making your website more visible. The two main principles of SEO are firstly about knowing your target audience, and secondly about understanding how to deliver that information in...

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Digital Marketing

Why is Social Media so Important?

Take a look at mobile technology for example: smartphones and tablets are the most rapidly innovating section of the communications industry. As mobile device ownership increases, so too does our immersion into the digital world. Social media sites such as Facebook and Instagram benefited greatly from our collective desire to...

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Digital Marketing

10 top rules of SEOs

Rule 1: Keep an eye on the target group It is particularly important for search engine optimization that you keep an eye on the desired target group. Finally, you ultimately build the entire marketing concept around this. So you have to determine in advance exactly which users you want to...

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Digital Marketing

Pagespeed – Reasons for slow page speed

The loading speed of a page is influenced by various factors and is important for ranking your site on google. Google now uses Pagespeed as a factor for both Mobile and Desktop search, meaning that a low or negative pagespeed score will impact your ability to rank.  Overall, the field...

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Digital Marketing

Our top tips for embracing social media as a form of content marketing

Some questions that we get regularly is “what exactly is content marketing” and how does social media relate to it? This is a type of marketing that sees businesses create and share material online (videos, blogs and social posts) that doesn’t explicitly promote the brand or business, but is...

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Digital Marketing

Planning for 2018

7 trends and tactics you should consider for your 2018 marketing plan Dial down the Christmas carols for just a minute and listen up. The year is coming to an end — have you put any thought into your marketing plan for 2018? núcleo is here to help you take advantage...

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