The Grafton to Inverell Cycle Classic is an annual one-day cycling event in NSW. Considered to be one of the toughest races on the Australian road race calendar, the Classic has been going strong for over 50 years.
As a source of regional appeal and tourism potential, the Classic needed a great website and updated promotional materials to bring focus to the 2016 event. Additionally, núcleo was a sponsor and supporter of their 56th running.
In order to improve the public presentation of the event, núcleo provided website development and subsequent program brand modification to align with the updated web design.
Use of local photography allowed us to promote the regional setting and community connection of the event. Featuring previous contender’s and discernible landmarks was an important aspect of the overall design. Moreover, these images were often presented in black-and-white, which furthered the minimalist and distinct design of the website. A colour scheme of purple and blue jewel tones was also used consistently across the website and print materials to establish brand recognition and create a simple yet eye-catching palette.
The website used concise information, an integrated news feed, and an interactive map to satisfy the needs of their visitors. The About page was a highly stylised experience to add further excitement to the Classic’s history, while the remaining pages were well-structured and succinct for easy navigation.