Design & social media content

The Great Armidale Jerk Off

Overview

The Great Armidale Jerk Off was the creation of Troy Johnson. It was a fundraiser to support his workmate, David Munday, who was cycling over 1500km between Brisbane and Sydney for the Tour de Cure cancer fundraiser.

Services

  • Brand Development
  • Graphic Design Services
  • Social Media Management
  • Social Media MarketingPromotion

Task

Troy sought assistance from núcleo to spread the word about the Great Armidale Jerk Off. We created promotional posters, encouraged ticket sales, and asked that all important question: ‘Which man has the best meat?’

Solution

núcleo’s designers and digital coordinators rallied for the event, setting up social media accounts with a bright and eye-catching brand. Naturally, the title ‘Jerk Off’ worked well to incite curiosity for the competition. Humour was a key focus of our marketing, with posters making tongue-in-cheek remarks (‘What is the secret ingredient?’) and beef puns (‘What do you call a twitchy cow? Beef jerky!’). This brand was carried across the social media content and the promotional posters for a cohesive campaign.

Our marketing efforts helped to advertise the event’s charity fundraising, as well as the exciting inclusion of special guests and sporting celebrities ‘Miracle’ Mal Johnston and ‘TK’ Terry Kennedy, who judged the jerky entries.

The response from the community was fantastic, with over 70 guests packed into the local St Kilda Hotel on the day. The Great Armidale Jerk Off ultimately raised over $5000, which went directly into researching a cure for cancer.

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