Regional Australia Bank are one of the leading providers of financial services in the Hunter, New England and Orana regions of NSW. They are passionate about member-owned banking, the financial wellbeing of their members, and the sustainability of their communities.
Regional Australia Bank engaged us to create an explainer video using animation and illustration to help explain how the Community Partnership Program works.
RAB passionately endorse their central moral of doing ‘everything with heart’, and it was important to us that we continue this theme in their branding. The graphics were drawn by hand to add a personal, organic feel to both the animation and the overall branding.