Roberts & Morrow have been advising businesses for over 60 years. Their services include accounting, financial planning and estate planning, with client’s in Sydney, Brisbane, Armidale, Glen Innes, Tamworth and Narrabri.
Roberts & Morrow Chartered Accountants and RMT (Roberts & Morrow Technology) approached us to develop and refresh their brand and to implement a new website and other marketing materials.
núcleo developed and modernised the Roberts & Morrow brand and online presence and designed and developed a new website on the WordPress platform.
We established a working plan for their search engine optimisation (SEO) and search engine marketing (SEM) and addressed certain inconsistencies across their webpages and Google MyBusiness listings.
A revitalised and recoloured brand identity made a welcome change for the company, while allowing them to retain the logo with which their customers are familiar. The new photography style and design elements helped to soften the brand, making Roberts & Morrow more approachable and clearly defining each of their different business units.
With regard to design, núcleo improved the content layout and blog appearance, created clearer CTAs, and introduced more engaging headlines to reduce bounce rate. Additionally, we provided print design services, displaying their new brand on letterheads, business cards, folder covers and more.