Brand Development

Connected Tradies

Overview

Connected Tradies provides easy online marketing solutions for tradespeople in a variety of industries. They have experience in marketing, design, web and digital services.

Services

  • Branding
  • Start-up Strategy Development
  • Responsive Website Design
  • Digital Marketing
  • Graphic Design
  • Animated Video
  • Social Media Management
  • Copywriting
  • Video Production

Task

As a new start-up business, Connected Tradies required a full range of services for the creation of their brand identity, advertising campaigns, website, marketing collateral, and more.

Solution

Working from the ground up, we engaged with Connected Tradies to establish each aspect of their start-up business, including branding and logo design, website development, social media management, video production, business cards, informative brochures, blog posts, and much more.

We offered creative direction to help them build a lasting and eye-catching brand story, suited to their specific target market.

The website was built from scratch, with our team providing creative, content writing, and software development services. The site is an intuitive experience with strong navigation, an integrated blog, and an aesthetically pleasing design.

Video production was another important factor in launching this new brand. Our creative team scripted, storyboarding and animated a highly visual commercial to promote the Connected Tradies services and heighten interest in the digital space. Additionally, our Wollongong videographer hit the streets in search of tradies on the job. Finding several willing participants, we were able to produce a series of 10-second authentic advertisements, featuring amusing dialogue, strong CTAs, and real local tradies.

Since the launch of Connected Tradies, we have provided ongoing support to create superb social media content and written content.

> view website   > view animation

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