Branding & Marketing Campaign

New England Girls School

Overview

New England Girls School is an independent, Anglican, boarding and day school founded in 1895 in the beautiful New England region of NSW. NEGS strives to encourage each girl to develop into a self-confident, inquiring, positive young woman, with an independent mind.

Services

  • Brand Identity Development
  • Photography
  • Graphic Design Services
  • Content Strategy

Task

NEGS approached us to modernise their brand and develop a strong style guide to match their state-of-the-art teaching and facilities.

Solution

As a boarding school with competition in Armidale and throughout Australia, NEGS required a fresh new approach to engage with both students and parents, attract enrolments, and provide valuable information about the school and its opportunities.

Our design team developed a wide range of professional and striking collateral — including brochures, information books, and banners — to appeal to potential students in the community. Visual imagery of the school’s stunning campus, classrooms, and opportunities was a key theme throughout the project.

Additionally, we have helped to produce online newsletters via Mailchimp to keep parents and other readers informed about news and coming events at NEGS. This was part of an overall online strategy, which (in combination with other more traditional marketing media such as magazine advertisements) effectively worked to improve visibility of the school, communication with prospective students, and enrollment growth.

Throughout every project with NEGS, we have maintained a central focus on their most important asset: the students and their schooling experiences.

NEGS logo

science
motto
polocrosse
pull up banners

NEGS aerial shot

introduction booklet

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