Branding & Marketing Campaign

Regional Australia Bank

Overview

Regional Australia Bank are one of the leading providers of financial services in the Hunter, New England and Orana regions of NSW. They are passionate about member-owned banking, the financial wellbeing of their members, and the sustainability of their communities.

Services

  • Promotional Video Production
  • Creative Direction
  • Brand Identity Development
  • Signage & Showroom Display
  • Graphic Design Services

Task

Regional Australia Bank engaged us to create a digital marketing campaign targeted to 18-30 year olds. The aim was to highlight personal loan products and what they can be used for.

Solution

We created an engaging campaign that draws awareness to their products using humour and fast-paced visuals. The multi-faceted campaign required videos of the product (personal loans), website landing pages, and in-branch posters. The videos and graphics are currently being used in digital advertising through Google and YouTube.

> view video 1

> view video 2

RAB Logo

CMG_Personal_loans-image1
CMG_Personal_loans-image2

CMG_Personal_website-mockup

CMG_Personal_loans-image4
CMG_Personal_loans-image5
CMG-Posters
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