Regional Australia Bank are one of the leading providers of financial services in the Hunter, New England and Orana regions of NSW. They are passionate about member-owned banking, the financial wellbeing of their members, and the sustainability of their communities.
Regional Australia Bank engaged us to create a digital marketing campaign targeted to 18-30 year olds. The aim was to highlight personal loan products and what they can be used for.
We created an engaging campaign that draws awareness to their products using humour and fast-paced visuals. The multi-faceted campaign required videos of the product (personal loans), website landing pages, and in-branch posters. The videos and graphics are currently being used in digital advertising through Google and YouTube.