Curran Plumbing are a family owned and operated plumbing business that operates in the Shoalhaven, Illawarra and Sutherland Shire regions. With over 30 years’ experience in the plumbing industry, they pride themselves on being the specialists in plumbing and experts in customer care.
Curran Plumbing enlisted núcleo for a website with high quality content, easy user navigation, the ability to easily track conversions, and improved organic SEO. Alongside website development, we developed a comprehensive year-long marketing strategy with strategic campaigns.
Our objective for Curran Plumbing was to create a plumbing website that stood out from its competitors. We wanted the site to be highly responsive, functional, and aesthetically pleasing. User experience had to be seamless; our design team created a layout that allows the user to seamlessly navigate around the website.
We built the website to showcase all services provided by Curran Plumbing, with further integrated subpages to optimise the organic SEO ranking and partner with the developed marketing strategy.
To ensure Curran Plumbing were able to capture conversion data effectively, we did not explicitly display their phone number on the primary CTA, but rather had a clickable ‘call now’ feature. Users click this to reveal the number, thus making conversion tracking more precise.
Our marketing strategy was a thoroughly planned affair, which spanned the year ahead and outlined how best to increase brand awareness and customer retention. Along with the year breakdown, we highlighted specific goals and campaigns that would effectively optimise engagement with Curran Plumbing’s target market.