The Illawarra Grammar School is an independent, Anglican, co-educational day school in Wollongong, NSW. TIGS holds a vision and philosophy to help all children to develop spiritually, intellectually, and socially.
TIGS wanted to launch a cohesive digital strategy, consisting of media productions, print designs, and other advertising that would connect with both local and international audiences.
Given charge of the entirety of TIGS’ digital campaign, núcleo was able to produce a variety of services that were consistent in tone and design.
The video productions created a balance between providing informative content and showing friendly, organic scenes. It was of utmost importance to us that we maintain focus on the students. By showing their skills and achievements, and by ensuring they are both seen and heard, we are better able to connect with families and potential students across both local and international demographics.
The pull-up banners, flyers, documents, and site designs continued this trend, featuring student photography and the school’s iconic colours.
núcleo designed and produced a landing page to provide specific information about the multiple pathways that TIGS provides their students. This page had multiple CTAs, specific dates for upcoming seminars, and a link to the TVC.