Australia’s Academic & Research Network, AARNet, is a national resource – a National Research & Education Network (NREN) that provides unique information communications technology capabilities.
AARNet wished to overhaul their brand to better reflect their services and values. This included the design of multiple brochures, white papers, digital graphics and other collateral.
AARNet is a highly regarded and prominent figure in the STEM community. The AARNet brand, accordingly, is designed to be professional, recognisable, and reflective of their industry pursuits.
We opted for a minimalist design, with orange highlights against a muted grey environment for a striking impact. This look was carried across their corporate collateral; the núcleo team has formed a long-lasting partnership with AARNet, and continues to produce and deliver their business cards, flyers, infographics, and website updates.
Our design team also worked with AARNet’s Media and Communications Manager to create a branding style guide, enabling the seamless re-creation of the brand for future proposals and projects.