Home Nursing Group is a Commonwealth Approved Provider of community aged care services. They provide people with choice and control to maintain their freedom and independence in their own home as they grow older.
Home Nursing Group required a full-service campaign to showcase their work and inform their local communities about the services they provide for our elderly loved ones.
The “One of a Kind” campaign was built to show how our elderly loved ones are unique, rare and special people who deserve to live in their homes for as long as possible. This campaign started with a digital advertising piece featuring a campaign video that captures the moments and reasons that make people “one of a kind”.
We have since expanded the project with complementing branding material and marketing collateral, maintaining a constant focus on the people at their heart of HNG.