NSW Crown Holiday Parks offers comfortable and affordable accommodation in twenty-seven coastal and nine inland holiday park destinations across New South Wales, in some of the state’s most scenic and iconic locations.
The team at núcleo was enlisted to design a brochure that promotes the parks and provides information about their locations.
NSW Crown Holiday Park wished to target a younger demographic of travellers. Accordingly, núcleo included eye-catching visuals and simple checklists of activities that would appeal to that market.
We also took creative direction over a unique social media feature, for which we created a relatable character named Amber who appeared to have travelled to and written about each of the key destinations, providing fun and quirky insights to their potential activities.