RMB Lawyers is one of the largest regional-based law firms in NSW, providing expert legal services to the Illawarra and South Coast area since 1885 — ‘always where you are’.
RMB Lawyers enlisted núcleo to concept and create a video campaign that would promote the law firm. We worked with partner agency LBPR in Wollongong to produce an advertising campaign.
núcleo produced two videos: a branded positioning commercial, and a ‘Personal Industry’ targeted video.
Our production team worked with LBPR to overview and develop these concepts to meet RMB’s requirements.
This was a hands-on production, with núcleo scheduling the filming, prepping the gear and equipment, acquiring drone footage, and sourcing talent through local theatre companies — a great approach for these people-oriented productions.
RMB required 15-second and 30-second edits that would be converted for either television or cinema use. Our video editors cut, colour-graded and refined the edits. Colour-grading was a particularly important step, as all videos must be colour-corrected according to their intended use (TV, cinema or web). núcleo recognises this difference and uses refined techniques to alter, enhance and improve the videos for their specific screen appearances.
Additionally, the núcleo team completed and submitted all CAD documentation (a necessary pre-check service with Commercials Advice for the network distribution and broadcast of all TV commercials).
From initial concepting right through to the ultimate airing of the videos, núcleo provided a seamless production process.