Home Nursing Group is a Commonwealth Approved Provider of community aged care services. They provide people with choice and control to maintain their freedom and independence in their own home as they grow older.
Home Nursing Group enlisted núcleo to film, edit and promote a series of videos focusing on the stories and lifestyles of their clients, which would be incorporated into HNG’s marketing and communication.
núcleo worked closely with Home Nursing Group to capture the essence of their brand message — ‘exceptional care in your home’. We produced a series of video productions that focus on the meaningful stories of their clients and how they have benefited from HNG’s aged care services.
Thanks to our long-lasting partnership with HNG, we were able to quickly concept, plan, and set objectives for the productions. Home Nursing Group wanted their videos to inform and inspire the viewer, so we coordinated with their team to find clients who were willing to share their stories on film.
Our production team travelled between offices and clients across Northern NSW, working to concise schedules and strict turnaround times. It was important to us that the footage be obtained as unobtrusively as possible; we accomplished this with careful planning, location scouting and a small team of people who were able to spend time with the clients and capture authentic footage and genuine testimonials.
In the post-production phase, our talented team added, cleaned and synced the audio, tightened cuts, colour-graded, and added watermarks, captions, and end tail-screens.
The result was a branded and purposeful series of videos that spoke highly of Home Nursing Group’s commitment to and appreciation of the people in their care.