Regional Australia Bank are one of the leading providers of financial services in the Hunter, New England and Orana regions of NSW. They are passionate about member-owned banking, the financial well-being of their members, and the sustainability of their communities.
As a regionally owned and operated bank, Regional Australia Bank is passionate about helping the local community. As part of our ongoing marketing partnership with Regional Australia Bank, our production team produced a series of videos about their ‘Heart of Our Community’ initiatives.
Regional Australia Bank has undergone numerous projects in communities throughout NSW (including the construction of play spaces, park shelters, cycling tracks and more), which were ideal for the Bank’s content marketing and promotion of their Heart of Our Community ideas.
núcleo worked with the Regional Australia Bank team to select the subject matter, review the brief, concept creative ideas, and set clear objectives for the video productions.
Our production team travelled around regional NSW in order to obtain authentic footage, which included drone footage, testimonials and on-location film. The testimonials were particularly important to obtain, as they gave voice to local community members who contributed to, or were affected by, the Heart of Our Community projects.
The resulting productions are great pieces that highlight how a community can come together with support to achieve great things. We are proud to have shared their stories and been involved in a program that enriches the communities in regional Australia.