Invest Blue is a team of Financial Planners dedicated to helping Australians to achieve their plans and dreams. They offer tailored, high quality financial advice in rural, coastal and city locations across Queensland and NSW.
Invest Blue needed a fully-integrated and high-quality website to move forward into the digital marketing space.
With a vast amount of information, articles, case studies, financial calculators and landing pages, Invest Blue required a website that was intuitive and easy to use. Our design and development team’s main priority was to create a website that offered a superb online experience with accessible information and a seamless user experience (UX).
The solution includes design for financial tools, life stages and Pardot integration. In keeping with the client’s brand identity, the website used a palette of pleasing and professional blues, offset with pops of eye-catching orange to guide the eye.
Our strategists worked with the Invest Blue team to teach them about SERP listings, titles and meta descriptions, allowing them to optimise their blog posts and landing pages unassisted. Additionally, the website has been updated periodically since its launch to add new features, improve navigation, and direct the potential client through everything that Invest Blue has to offer.
We have also worked with Invest Blue to create brochures, internal newsletters, infographics, Facebook graphics, name badges, and other collateral.