Uniplan Group provides fully customised homes, granny flats and holiday cabins — designed to customer specifications, built in their local Armidale factory, and delivered to sites across Australia.
With an extensive amount of information, graphics, brochures, options and other content, Uniplan required a fully customised software solution for a website that would ensure optimal user experience.
The Uniplan website offers a unique experience where functionality is key. This was a project that our web developers poured themselves into, with fantastic results.
When a visitor first reaches the site, they are asked if they are looking for ‘Homes’ or ‘Holiday Cabins’; this is a simple way to divide the content and help guide the user to where they want to be. Upon entering the website, users may browse through the content freely, or begin creating a mood-board with ‘Your Design’.
The ‘Your Design’ board was a unique customisation we provided for Uniplan Group. Always accessible at the top of the screen (even while scrolling), ‘Your Design’ is a collation of a person’s favourite things on the site. When the user finds a home or a specific inclusion for bathrooms, exteriors, interiors and kitchens (such as window options, door options, lighting, flooring, roofing and so on) that they like, they can add it to ‘Your Design’ by clicking the heart icon. Imagine the experience offered by Pinterest — with Uniplan’s website, you can similarly gather a board of your favourite designs, add or remove options, and show the designs to others by clicking a button to create a unique shareable URL.
These innovative, user-centred processes ensure that the Uniplan site is usable, accessible, and valuable to their customers.
Furthermore, we understood that costs would be an important consideration for visitors of the Uniplan Site, and so we enabled a function wherein users could input their postcode while browsing the homes; this would then produce price estimates for each design, including the cost of delivery. This was a great way to maximise conversion and guarantee a satisfactory user experience.
The Uniplan website is a great example of the núcleo team’s versatility and digital skill. We were able to deliver exclusive software solutions that were tailored to the needs of Uniplan Group and their customers — and on top of that, it looks pretty darn good, too.