FEED Life is an online provider of innovative, ethical clothing for nursing mothers. They specialise in affordable, machine-washable, ready-to-wear breastfeeding items.
As a start-up business, FEED Life required an eCommerce website that would provide great user experience, while also being able to stand out from the crowd with an attractive design.
The online ‘shop’ element was imperative to FEED Life’s success. núcleo developed a search engine optimised eCommerce website with integrated payment gateway and backend systems to alert of sales and assist in processing. This was complemented by a minimalist design, using simple black and white layouts for an uncluttered appearance. Images played an important role, as did ease of use.
A strong sense of customer connection is forged through the inclusion of a blog and social media links. Succinct menu options and user-friendly navigation rounded out the consumer-focused experience.