Fencing North West is a premier fencing and landscaping business, servicing Inverell and regional NSW. Their products include Prefabricated Powder Coated Panels, COLORBOND Fencing, Pool Fencing, Cattle and Farm Fencing Products, and more.
Fencing North West approached the núcleo team for an image overhaul. They needed someone to build them a brand, redevelop their website, and provide mockups of flyers, car decals, and other relevant collateral that would improve brand recognition.
Fencing North West provided us with an interesting requirement: match their new brand to the colour they’d just painted in their store! Accordingly, their website and promotional materials feature a classic combination of blue, black and white. This minimalist palette and the website’s concise layout make navigation a breeze for users.
The ‘FNW’ logo is interconnected with tight kerning, creating a fence-like image that works perfectly for the brand. This idea is furthered by the use of blocky fonts and capitalised headings.
Additionally, núcleo provided FNW with a unique feature for their website — a customised Fence Estimator, which customers could use to input their needs (fence location, style, required gates, and length) in order to receive an immediate estimate. Accompanied by a simple contact form, this feature has proven to greatly improve conversion and UX (user experience).