Generating interest for the pathology industry with case studies, promotional videos and a new look website.
Southern IML Pathology is a medical testing laboratory based in Wollongong. They are committed to providing pathology services to general practitioners, medical specialists, nursing homes and private hospitals in the Illawarra, Southern Sydney and South Coast region of NSW.
A significant component of their brand and culture is the Southern IML Pathology Training division, which delivers high quality training to a variety of professionals studying to further their careers. They also encourage and educate school students about the career opportunities available within pathology. To assist with this, núcleo produced a series of branding videos and developed a new website to promote the training arm and provide easy access to information.
Our case study videos tell the stories of students and how they came to choose pathology as a career path. They aim to give people an insight into each individual experience with the Southern IML Pathology training facility.
The footage is authentic and personable, designed to connect the viewer with the speaker. The subjects of each video express their personal experiences and feelings about the pathology industry, in order to tell their unique and individualised story — the type of content that can be found nowhere else. The videos are well-lit shots on a white wall background; they are clean and professional to emphasise the professionalism of the organisation. Two complementing camera angles make the case studies dynamic and interesting to watch.
To round out our marketing services, the núcleo web development team created a new look website with a seamless user experience and improved functionality. The website allows students to easily access class material, watch case study videos and access Moodle. The Southern IML Pathology site is now a platform for students and teachers to use as an educational tool, which promotes the classes that are offered through the training arm.
As part of núcleo’s commitment to long-term support and advice for our clients, we provided fundamental web training for the Southern IML Pathology staff. They are now able to make content changes and additions on the site unassisted.