Providing a website revamp to improve functionality and boost online sales.
Warmtech provides their customers with a cost-effective, risk-free integrated underfloor heating system. They provide practical heating systems for the home which can be installed within hours without the need for professional installation skills or tools. Warmtech needed a website update to modernize the brand’s online presence and ensure it reflected the organisation, brand positioning and successfully showcased the products on offer.
The main goal was to ensure that Warmtech maintains a strong presence in both Organic and Paid results when people search for Underfloor Heating, Heating Floors and related keywords. Increasing the visitors to the website was a primary objective, with follow up monitoring and reporting on site engagement and conversions to create a successful campaign.
We put together a website for Warmtech that was modern, functional and simple to use. It needed to be able handle online sales from retail customers and trades accounts. It also needed to display informative information about the products and technologies they provide, without appearing cluttered or difficult to read. Our design team ensured that we delivered a modern and unique digital solution for their brand.
Warmtech have been a leader in the underfloor heating industry for over 30 years, so it was important to create a refreshed website that stayed true to the branding they have worked hard to develop over the last 3 decades. They’re a trusted name in the Australian interior building and design market, so núcleo was at all times mindful to build a platform that would further elevate and grow their brand, without losing any of their existing customers or consumers familiar with their brand.