With more than 20 years of design and building experience, Stroud Homes are Australia’s favourite new home builders, with a reputation for impeccable quality and a focus on first-class customer service. Stroud Homes were in need of a custom-designed website that would communicate a stronger brand to the public and generate conversions for the business. This involved a range of graphic design and software development services.
As a growing brand in the home building industry, it was important that Stroud Homes have a website that not only meets functional requirements but also promotes the Stroud Homes philosophy and helps to increase the sale of new homes. Our team worked closely with Stroud Homes to define the scope and parameters of the site and provided support and recommendations about how to best target their audience.
This project was more than a website build. Our goal was to help Stroud Homes create a complete online experience that communicated their brand and promoted confidence to their customers all whilst maintaining a sophisticated and effective look.
núcleo’s web development specialists understand that a website must enhance the user’s experience. We custom-built their WordPress website to provide this enhanced experience, creating easier content management and improved functionality that empowered staff to update material unassisted and with great ease.
User-friendly features can be seen from the moment a user interacts with the Stroud Homes website content. We implemented a complex region selector that alters views and content throughout the site to the specific location; essentially, we built an easy way to maintain a number of microsites within the Stroud Homes website. This improved visibility for the franchisees and allowed customers to seamlessly connect with their local Stroud Homes Builder.
By redesigning the entire online experience, we were also able to highlight the home designs and produce a website that was consistent with both brand and messaging. Our design strengthened Stroud Home’s market presence and remain competitive with top home builders throughout Australia.
Moreover, the implementation of a stronger brand and improved content has heightened brand awareness and increased organic reach.
núcleo’s professional web development services do not end with the launch of a site. We revised Stroud Homes’ site tracking to better determine user behaviour. With the right tools, we can keep track of how long people spend on each page, how long they hover over a button, whether they stop filling in a form at a certain point, and so on. This type of data allows us to understand how visitors are using the site, and thus make accurate improvements in the future.
Building a website for Stroud Homes was an awesome venture. The ultimate product is a functional and visually stunning experience that communicates the Stroud Homes difference. This site establishes Stroud Homes as an Australian-wide business and will continue to help the business reach its growth goals.