To blog or not to blog?

Many businesses have a blog on their website — a listing of short-form posts that act as a newsletter, news article or general information piece. (Hint: you’re reading one right now.)

If your business’s website doesn’t have a blog, maybe it’s time to consider one. Business blogging can be utilised as a marketing tactic with many great advantages:

Remain current

We often talk about the importance of updating your website in order to portray a viable and active online identity, but let’s face it: you can only edit your ‘About’ page so many times.

Blogs are the obvious solution. Updating your business site with relevant blog posts — whether this is weekly, fortnightly, monthly, or with any level of unscheduled frequency — is essentially saying to your prospective customers, ‘We are here’. Thus, they will perceive you as a consistent, reliable and ongoing presence, which can encourage them to enlist you for your products and services.

Be found online

Being found through search engines is one of the main ways that new clients can find your business, and a key way of ranking on the first page of results is by having more indexed pages.

Studies have shown that the more indexed pages a website has, the greater the number of leads they are likely to generate. That is to say, each additional page your website accrues — or each new blog post you publish — is one more opportunity for your site to rank on Google and other search engines, and to appear for the queries of prospective customers.

You can also ask our team about utilising Search Engine Optimisation (SEO) for more effective results.

Spread the word

Likewise, each additional blog post you write creates opportunities for people to share that post of Facebook, Twitter, LinkedIn and other social media outlets. So ultimately, blogging is a low-cost means of advertising, attracting new audiences, and generating new leads for your business.

Be the boss

Blog posts are also a great way to establish your business as the best in its field. For instance, an independent fruit market could share posts about how to prepare the produce or determine its freshness; a local construction company could review new equipment or provide commentary on current projects in the community.

No matter what business, a good blog post will create content that’s helpful for, and responds to the search engine queries of, your target audience. This way you can preemptively answer their questions, provide useful information, and establish the business as an authoritative figure in the marketplace — the first company people turn to for help.

Ongoing results

A well-written blog post can help drive site traffic and generate new leads for days, weeks, months, or even years after it was originally published. Many businesses will find that a large portion of their website’s traffic is due to posts that were published in previous months (otherwise known as compounding posts), but still turn up in online searches due to their relevancy and popularity.

In other words, the time you put into a blog post today can lead to ongoing and consistent results for your business in the future.

If you’re considering a business blog, make the plunge. You won’t see results until you get started! And remember: the talented team at núcleo is prepared to handle the hard work and create well-written, well-designed blog posts for your business. Contact us to find out more!

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