Why is it important to keep your website updated?

5th June 2021
Refreshing website

How do you know if your website needs updating? Well the truth is that if your website was built in 2015 or prior to, then it is likely that your website will need some loving and that doesn’t just mean that your products or services need updating.

You shouldn’t underestimate the importance of updating your website. If you know your website is outdated, then here is why you should jump onto the issue quickly..

 

Add E-commerce

If 2020 has taught business owners one thing, that is, that business must go on even when the world is at a halt caused by a natural disaster and/or a pandemic. If you sell a product and it isn’t available for purchase online, then you aren’t doing yourself a favour. It’s time to add that e-commerce store to your website if you don’t want to get left behind, It’s 2020 after-all!

 

Keep up with Functionality and Technology

There is something very annoying about a slow loading website or one that you don’t trust with entering your personal and financial details. As technology advances, we must simply keep up with the ever evolving upgrades. Advancing website technology ensures that websites continue to load quickly, are less complicated to navigate and operate very securely. Another thing to remember is that almost everyone uses their mobile to search online so you must ensure that your website has a functional mobile friendly version – without this, you may as well not have a website at all. A mobile friendly version of your website is absolutely essential for your business!

 

Relevant Integrations:

Do you offer a service that would benefit from an online booking system or do you have a product where you would like customers to leave reviews? Adding integrations including payment methods, e-commerce plugins, google analytics, reservation & booking systems, social media page links and banners are desirable for both you and your customers when distance plays a role in keeping you apart. 

 

Rebranding and Design

It might be as simple as changing your logo design otherwise it may be that your website needs a complete makeover. Why is this important? Well for starters, design trends change every year, usually becoming more and more modern, decluttered, straightforward and sleek. Also, whenever you make minor changes to your product or brand’s appearance, this should also be reflected across your website. Changes to tag-lines, product/service descriptions, colour, patterns, packaging and social media appearance should be in sync with your website. This will grab the attention of your customers and visitors to your online business. After-all, the face of your business is your website! 

 

Search Engine Optimisation and Rankings

Search Engine Optimisation (SEO) is a vital part of making your website successful and known. If you don’t regularly update SEO on your website, your ranking in search results will be affected significantly. Frequently updated websites generally rank higher. In general, major changes to Google algorithms occur every six months but that doesn’t include smaller changes which may occur more often – every two weeks or every few months. This being said, content should be regularly kept up to date as well as any plugin updates to keep a higher ranking against your competitors. The more updated your content, the more favoured your website will be by Google algorithms. However, this doesn’t mean you should add content to your website just for the sake of it, instead, your content should be clear, concise and include appropriate SEO keywords. SEO keywords are important, although use them wisely and don’t overload your content with out of context SEO. As the saying goes, quality over quantity. Higher ranking websites usually have content that has the users interests in mind, is trustworthy and shows expertise. Content that may have a significant impact on the user including medical or financial information should always be written by a professional in the field.

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