The fact of the matter is, people retain up to 60% more information when it is obtained through both an auditory and visual medium. Potential customers would much prefer to watch a short video than to read through a block of text, and as such, videos have greater potential to be watched, to be shared, and to be influential in a person’s choice of brand, product or service.
These days, videos can be accessed anywhere and at any time. Approximately 55% of Australians now own a smartphone, a tablet and a laptop, giving them three-tiered access to online content regardless of where they are.
The average mobile user will access the internet more than five times a day. And online video now accounts for 50% of all mobile traffic, few businesses can afford to exclude this viable form of advertising from their marketing plans.
Videos can be incorporated in many ways. A blog post containing a video can attract three times as many inbound links as blog posts without videos. Research has shown that people are more likely to be struck by lightning than they are to click the average banner ad, but an interactive video banner far improves these odds. Meantime, webpages with videos are 50 times more likely to achieve a ‘Page 1’ ranking on a Google search than those made of only text and images, while YouTube has become one of the most dominating social media outlets in existence.
Because videos are one of the most enjoyable, entertaining and effective means of advertisement, they do wonders in portraying your business as professional, trendy, and trustworthy. This acts as a gateway, encouraging consumers to follow the video through to the brand’s other media outlets, and to their underlying products and services. In fact, over 65% of people will visit a brand’s website to learn more after viewing a video, while 90% of online shoppers rely on video content to assist them in making purchases.
Still reluctant to incorporate videos into your advertising campaigns? Here’s some final food for thought:
At the end of 2014, online media overtook television as the go-to source for general information, and now stands on even ground with newspapers as the number one source to confirm and validate information. Your absence from the world of online video could result in the neglect of your potential customers.
People use online media every single day. We are constantly connected, we are always sharing, and, to put it simply, we really like videos.
Become the kind of brand that people trust, seek out, and benefit from. After all, people share videos 1200% more times than links and text combined.