Pay-per-click (PPC), paid search, search engine marketing (SEM) — whichever way, we refer to buying ads on search engines, it’s always focused on smart spending to quality results. PPC is designed to reach consumers at the times and places where they are most interested in learning more about your brand or in buying your service or product.
Every part of paid search can be measured, so you know exactly what your costs are to run your ads and what your ROI is. Because SEM can be so precisely targeted, and because you pay for each click or conversion, a campaign must be built on clearly defined goals.
The search engines make it easy to get started with paid ads, but without a strategy, your money can be wasted when you pay for clicks from unqualified leads. Well-planned ad buys ensure a better ROI by attracting website visitors who are likely to be ready to engage with you. Learn about our pricing for SEM campaigns.
Search engine advertising is data-driven from start to finish and yields insights you can apply across your business. It can tell you a lot about your customers, from the terms they use to find what you and which days and times they’re searching for your product or service.
Paid search is now a mature advertising tactic — Google introduced AdWords in October 2000 — and it’s become an essential strategy for the world’s largest brands.
PPC can help small businesses gain immediate exposure in a local market or give large organisations an effective way to introduce new products or services. For all types of companies, it delivers:
For the best results, consider having núcleo manage both SEM and SEO. The two disciplines are very different and require distinct skill sets, but when knowledge and data can be easily shared, campaigns on both sides of the equation can be improved more quickly and efficiently.
Our paid search campaigns have repeatedly delivered results to our clients, from reducing costs-per-conversion by 80% to increase conversions by 150%. The keys to results are closely monitoring campaigns, gathering and analysing data, and making adjustments that yield the most significant results.
In all cases, we repeat a cycle of testing, learning, and refining to get the best results for your budget.
We manage every aspect of your search marketing services:
SEO and SEM share the goal of increasing qualified leads, but they differ in significant ways. Search engine optimisation is usually a longer-term strategy than paid search campaigns — SEO builds your company’s visibility over time using a range of tactics to grow your web presence. SEM, however, can get results for specifically defined goals almost immediately.
SEO’s longer cycle provides sustained advantages, such as a steady increase in the authority of your website, while SEM puts you in front of your targeted customers quickly. SEM is useful for rapidly testing consumers’ reception to a new service or new product feature, or promoting something that doesn’t fit naturally into other marketing or advertising channels.