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5 simple ways to generate leads from your company’s LinkedIn page Generating leads for your business is no easy task. Email marketing, Facebook, Twitter, Google AdWords… you know the channels, and you know the struggle. There are a ton of different methods for increasing the number and quality of leads for...
The 10-step guide to building your brand on Twitter Have you ever wanted to improve brand awareness for your business in 280 characters or less? With Twitter, it’s possible! The 328 million strong social media platform is a prime opportunity for your social media marketing. In Australia alone, there are over...
5 logo design styles and how to choose the best one for your brand A logo is the image or symbol you use to represent your business. They are a recognisable design element that will, ideally, provide a quick visual representation of your business’s message. Your logo and your brand are...
64 questions we ask when building a brand identity As a full-service marketing agency, núcleo is frequently responsible for delivering new and revitalised branding for our clients. We’re not just talking about logos here. We’re talking about a comprehensive brand identity — a representation of all the ideas, values, and...
There’s no denying it — digital marketing is a growing force in the world of marketing, branding and communication. Digital marketing methods are fast, versatile, practical and streamlined, so it is unsurprising that modern businesses are adapting their strategies for an online audience. But implementing an effective digital marketing strategy...
Devising a digital marketing strategy is no easy task. Facebook, AdWords, email, SEO, content marketing… Which channels are right for your business? That’s why núcleo has written this four-part guide to help you learn about online marketing and choose the channels that are best suited to your brand, industry...
With more and more people opting for digital communication in their day-to-day lives, it is essential for businesses to include digital marketing in their overall marketing plans. But how do you know which digital methods are right for your brand, industry and audience? In Part One: Understanding Your Marketing Channel...
Digital consumption is a rapidly growing force in the current playing field of communication and marketing. People are consuming more and more online content on a daily basis, making it necessary for businesses to adopt digital marketing tactics into their existing strategies. But where do you start if you want...
A beginner’s guide to choosing the right marketing agency So you’ve decided to engage with a marketing agency — nice move! Content marketing services are a valuable tool to grow your business, build your brand, and reach new heights. But finding the right agency can be an intimidating choice. Who...