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Marketing

A Brief Starter Guide to Tik Tok

If you are a little late to the bandwagon, this blog will fill you in on everything surrounding the popular short form video app, Tik Tok that is worth $1 billion. Yes you read that correctly!   So what is Tik Tok? During 2020, we have experienced a year like no other,...

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Marketing

Focus Points For Brand Development

Here are nine essential focus points to think about when developing your brand. Target Audience Discovering your target audience should be the first step to branding. Your target audience is the group of customers who you want to buy your product. It would be naive in assuming that everyone wants your...

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Marketing

What are Hashtags and why should I use them?

The first Hashtag was used on Twitter back in 2007 by a social technology expert named Chris Messina. Since then, hashtags have become a widely used technique to categorise a vast range of images and comments posted on social media platforms including Facebook, Twitter and Instagram. So why should a...

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Marketing

Social Media Myths for Business Owners

We have identified 5 major myths to help you push past and adapt to the ever changing world of modern social media.   Myth One - “Posting multiple photos per day/week will attract more likes.” Remember, quality over quantity. While posting regular images is not a bad thing, it is the engaging...

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Marketing

What is SEO and why does your website need it?

It can be a complex concept, with several factors working in conjunction with each other, but in basic terms, it just means making your website more visible. The two main principles of SEO are firstly about knowing your target audience, and secondly about understanding how to deliver that information in...

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Marketing

Why a marketer should be designing your website, not the IT department

Your website is a hugely powerful marketing tool, not just a technical aspect of your business. It’s your digital shopfront, or where your customers find out information about your products. While your marketing campaign can easily grab customers attention, the experience users have on your website will determine whether...

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Marketing

Why you need SEO now

As the world of SEO is constantly changing and the rest of the world bows down to Google’s rules, our specialist SEO team works hard to stay up-to-date as we can be for our clients. As ominous as it sounds, Google is always watching and judging. And if your...

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Marketing

Why you should be considering a marketing strategy for 2019

It’s easy to get trapped in a mindset that sees marketing as an unworthy investment when you’re worried about the ROI. Your first thought is probably “can we afford it?” followed by, “how do we know that money will come back into the business?” and that’s the first mistake...

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Marketing

Our top tips for embracing social media as a form of content marketing

Some questions that we get regularly is “what exactly is content marketing” and how does social media relate to it? This is a type of marketing that sees businesses create and share material online (videos, blogs and social posts) that doesn’t explicitly promote the brand or business, but is...

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Armidale NSW 2350

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