Your Instagram bio is essential as it provides the most important info for your business. In this space you can give your full business name, location, opening hours (if applicable), address and a link to your website.
Most businesses now have an online presence, whether they are e-commerce websites or not. Therefore adding a link to your website on your social media pages will assist your followers to make the next step and buy online or view more information about your product or service. You can even update the link so that it takes your followers to different web pages each time depending on what you post.
How to add a link in your bio:
It’s really easy!
With the new sizing options on Instagram, figuring out the right size for your content can be tricky. When it comes to posting your pictures to instagram there are three different options: square, portrait and landscape. Square photos are usually the easiest photos to get right on the first try because of the auto cropping feature on Instagram. iOS also features a square photo tool directly in the iOS camera. High quality images and a picture no larger than 1080px by 1080px and no smaller than 320px by 320px is the best way to easily upload your gorgeous photos to Instagram without having to crop your photo.
Instagram has a feature that allows you to see what day and what time during that day your followers are most active and likely to engage with your posts. If you go to the Audience section of Instagram’s Insights and click on “learn more,” you’ll see a full page of information about your followers including their gender, age, and top locations, below this you’ll see a visual graph showing the days and times that your Instagram followers are most active, this will give you an insight on when the best time to post on your account is if you’re looking to get a good amount of interaction.
Engaging captions are an important part of your posts on Instagram. Firstly, using the same ton and writing captions that are relevant to the post or resonate with your audience are key to good engagement. Asking a question to promote engagement is often a good tool to use as it can encourage more than just a ‘like’ from your followers. No matter how hard you try, sometimes you’re stumped for a good caption on your post, so when all else fails just use a quote from google!
Instagram stories appear in a bar at the top of your followers feed. When posting to your story there are a few ways to make sure it does well.
Hashtags on Instagram are a critical part to getting found by users and building your following. You can add up to 30 hashtags on one single instagram post or in one comment under your post. Posting 30 hashtags below your photo can look and feel a bit spammy to the viewers of your photo or video, instead putting them in the comments hides them from viewers, but still allows for the hashtags to do their job of boosting your engagement.
We have defined all of the marketing terms you’ve heard of but have no idea what they mean.
Do you have the intention to write a blog for your website but have no idea where to start? Here’s a blog about writing a blog and it will outline everything you need to know to get started!
Negative comments on social media don’t have to be as bad as you think they are, if of course, you respond quickly and professionally. A positive and helpful response will increase customer loyalty and trust in your business. Customer complaints need to be addressed to prove that you and your staff care about the customer experience and value your clients.