As the world of SEO is constantly changing and the rest of the world bows down to Google’s rules, our specialist SEO team works hard to stay up-to-date as we can be for our clients. As ominous as it sounds, Google is always watching and judging. And if your SEO hasn’t been your focus for quite a while, it could have the potential to permanently damage your organic ranking.
Trust us, that’s bad.
So it’s time to review why exactly you need to embrace SEO now, by reviewing some of the biggest trends from 2018 to learn from in the new year.
SEO ranking based your websites mobile capability
Okay, so your site looks amazing and is so smooth and sleek and has the best pictures and oh did you write that copy? It’s amazing!… On a computer – not a mobile device.
In 2018, Google launched it’s mobile-first index, meaning that your website ranking is no longer based solely on just how it runs on a computer. The mobile version of the page is also considered.
So, if you’re fantastic website looks less than fantastic on a mobile device then it’s definitely time to re-evaluate, because Google is watching.
User experience is still right up there
Throughout 2018 we have seen how important the user experience is. For example, if your bounce rate is high for your most relevant keywords –i.e. someone browses for 20 seconds and then leaves for your exact product or service – then Google determines that your website is either not relevant to your users or the quality is subpar and will push you further down the search results for what you’d consider your primary offering. So it’s imperative that you stay on top of your site’s quality of content, speed and relevancy.
Google has updated its algorithm for intent
This was an incredibly unique trend that arrived in the second half of 2018. It means that Google has updated its search so that it understands what users are searching for, and optimises accordingly. For example, if you’re looking for a “cheap hotel”, you’ll get more websites that have booking options for hotels, rather than news articles on travelling.
Google understand the intent behind what users are searching for, so the keywords embedded in your site have to be on point, or you risk losing out because you may not fit in with a user’s intent.
Don’t be afraid to adjust
It’s normal to see your ranking change over time, especially when Google is constantly fiddling with its algorithm. So it’s important to understand how to address and then fix the ranking issues that are likely to come up. SEO isn’t something you set and forget, it takes constant tinkering and monitoring and you really have to dedicate the time to it.
If you’d like to discover how núcleo can help fix your site’s SEO, get in touch with our friendly team of experts today.