Phuel, a recognised leader in corporate learning and development, specialising in Conferences, Learning Experiences, and Leadership & Team Development, engaged nucleo to overhaul their digital presence.
Their existing website no longer reflected the sophistication and impact of their high-value, corporate-focused services. The site architecture and dated design were creating a disjointed user experience, making it challenging for corporate clients to navigate their mix of services.
The objective was to create a robust, authoritative digital platform that clearly communicated Phuel’s unique brand, expertise and encouraged service enquiries.
The strategic phase focused on translating Phuel’s bespoke B2B service model into a clear, goal-oriented digital framework. We conducted an analysis to:
The design phase established a professional, contemporary aesthetic that conveyed Phuel’s credibility and premium service offerings.
The platform was built into a Custom WordPress theme. This ensured the Phuel team could easily manage and update their content while maintaining brand integrity. The new theme incorporated custom post types to facilitate easy content connection, globally applied branding and allowing front end users to seamlessly navigate through related content.
The digital transformation empowered Phuel with a platform that accurately reflects the high calibre of their corporate services. The Custom WordPress theme allows the Phuel marketing team with a flexible tool to update content and manage their unique brand identity.
