What is Digital Marketing? It refers to the behind the scenes kind of marketing such as Search Engine Optimisation (SEO). It’s measured and monitored by analytics and various other metrics, usually by a specialist who is trained to interpret those specific types of data sets. It combines a variety of approaches...
It can be a complex concept, with several factors working in conjunction with each other, but in basic terms, it just means making your website more visible. The two main principles of SEO are firstly about knowing your target audience, and secondly about understanding how to deliver that information in...
For the unfamiliar, it may sometimes appear as though it’s written in code. In reality, it just makes it easier to describe complex ideas that are often referred to. Here’s a handy guide to help you translate some of that jargon: B2B: Business to Business Refers to any company that provides a service...
Streamlined and simplified sites have been stripped of all unnecessary and inefficient coding and design elements. This by no means results in less features or functionality, nor does it mean having web pages that look bare. Great web developers know that you can achieve simplified functionality without having to sacrifice...
Take a look at mobile technology for example: smartphones and tablets are the most rapidly innovating section of the communications industry. As mobile device ownership increases, so too does our immersion into the digital world. Social media sites such as Facebook and Instagram benefited greatly from our collective desire to...
Rule 1: Keep an eye on the target group It is particularly important for search engine optimization that you keep an eye on the desired target group. Finally, you ultimately build the entire marketing concept around this. So you have to determine in advance exactly which users you want to...
Successful businesses in 2020 need to be able to follow trends in consumer behaviour in order to stay relevant. Having a professional web presence brings credibility to your brand. Customers generally will want to know a bit about you or your products before choosing to do business with you. Even...
The loading speed of a page is influenced by various factors and is important for ranking your site on google. Google now uses Pagespeed as a factor for both Mobile and Desktop search, meaning that a low or negative pagespeed score will impact your ability to rank. Overall, the field...
Your website is a hugely powerful marketing tool, not just a technical aspect of your business. It’s your digital shopfront, or where your customers find out information about your products. While your marketing campaign can easily grab customers attention, the experience users have on your website will determine whether...