Blog

The marketing world is always evolving with new inspiration, insights and innovations. Here you will find news and views from the núcleo team about brand, web, design and marketing.

Digital Marketing

Pagespeed – Reasons for slow page speed

The loading speed of a page is influenced by various factors and is important for ranking your site on google. Google now uses Pagespeed as a factor for both Mobile and Desktop search, meaning that a low or negative pagespeed score will impact your ability to rank.  Overall, the field...

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Marketing

Why a marketer should be designing your website, not the IT department

Your website is a hugely powerful marketing tool, not just a technical aspect of your business. It’s your digital shopfront, or where your customers find out information about your products. While your marketing campaign can easily grab customers attention, the experience users have on your website will determine whether...

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Marketing

Why you need SEO now

As the world of SEO is constantly changing and the rest of the world bows down to Google’s rules, our specialist SEO team works hard to stay up-to-date as we can be for our clients. As ominous as it sounds, Google is always watching and judging. And if your...

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Marketing

Why you should be considering a marketing strategy for 2019

It’s easy to get trapped in a mindset that sees marketing as an unworthy investment when you’re worried about the ROI. Your first thought is probably “can we afford it?” followed by, “how do we know that money will come back into the business?” and that’s the first mistake...

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Digital Marketing

Our top tips for embracing social media as a form of content marketing

Some questions that we get regularly is “what exactly is content marketing” and how does social media relate to it? This is a type of marketing that sees businesses create and share material online (videos, blogs and social posts) that doesn’t explicitly promote the brand or business, but is...

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Video Production

Julieanne St George – delivering tea straight to your door

Julieanne St George — Tea Expert & Enthusiast Is there anything better than a cup of tea? With great health benefits and so many flavours to choose from, it’s no wonder why more and more people are dusting off their teapots and boiling their kettles. In fact, getting fresh tea...

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Graphic Design

7 Design Trends for 2018

Each new year brings a surge of new and revitalised trends for the print and digital design scene. It seems that 2018 is no exception, with the new year bringing visual contrast between subtle and bold, modern and retro, and many other mesmerising and risk-taking trends. Are you ready to...

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Digital Marketing

Planning for 2018

7 trends and tactics you should consider for your 2018 marketing plan Dial down the Christmas carols for just a minute and listen up. The year is coming to an end — have you put any thought into your marketing plan for 2018? núcleo is here to help you take advantage...

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Brand

LinkedIn Marketing

5 simple ways to generate leads from your company’s LinkedIn page Generating leads for your business is no easy task. Email marketing, Facebook, Twitter, Google AdWords… you know the channels, and you know the struggle. There are a ton of different methods for increasing the number and quality of leads for...

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