The marketing world is always evolving with new inspiration, insights and innovations. Here you will find news and views from the núcleo team about brand, web, design and marketing.
Name It Yes, this refers to giving your blog a compelling title that is clickable and Search Engine Optimisation (SEO) friendly. While it is easy to give your blog a generic title, it is absolutely paramount that you consider how important it is to grab a potential reader's attention. The...
Adding a link to your bio Your Instagram bio is essential as it provides the most important info for your business. In this space you can give your full business name, location, opening hours (if applicable), address and a link to your website. Most businesses now have an online presence, whether...
Mistake 1: You only think of the search engine Many make the mistake of thinking primarily about the search engine when creating the content. This means that the text is optimized correctly and thus rank better. However, readers usually cannot do anything with such a text, since it is either...
Do you occasionally receive negative comments or feedback on your social media pages? Deleting negative comments is the worst thing you could do, unless of course, the comment is offensive to minorities, disrespectful towards you or your other followers or completely unnecessary spam. If you delete a customer complaint that...
Landing pages and SEO: what needs to be considered? In terms of search engines, the landing page has no meaning. Thus, for example, when creating the content for the landing page, you do not need to include a keyword that could influence the ranking in the search engine. Nevertheless, it...
Brand Identity encompasses your image as a whole and will influence your choice of name, logo, colours, graphic and even tone of voice on public communications. Just as we put effort into how we represent ourselves publicly, so too should your company. People want to know who you are, and...
If you are a little late to the bandwagon, this blog will fill you in on everything surrounding the popular short form video app, Tik Tok that is worth $1 billion. Yes you read that correctly! So what is Tik Tok? During 2020, we have experienced a year like no other,...
We explain exactly what internet cookies are so you can make a more conscious consumer decision! Do you often visit a website where a pop up message tells you that the website uses cookies, with an option to accept or decline.. and well, do you usually just click accept so...
Here are nine essential focus points to think about when developing your brand. Target Audience Discovering your target audience should be the first step to branding. Your target audience is the group of customers who you want to buy your product. It would be naive in assuming that everyone wants your...