Blog

The marketing world is always evolving with new inspiration, insights and innovations. Here you will find news and views from the núcleo team about brand, web, design and marketing.

Marketing

A Brief Starter Guide to Tik Tok

If you are a little late to the bandwagon, this blog will fill you in on everything surrounding the popular short form video app, Tik Tok that is worth $1 billion. Yes you read that correctly!   So what is Tik Tok? During 2020, we have experienced a year like no other,...

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Brand

Focus Points For Brand Development

Here are nine essential focus points to think about when developing your brand. Target Audience Discovering your target audience should be the first step to branding. Your target audience is the group of customers who you want to buy your product. It would be naive in assuming that everyone wants your...

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Digital Marketing

What are Hashtags and why should I use them?

The first Hashtag was used on Twitter back in 2007 by a social technology expert named Chris Messina. Since then, hashtags have become a widely used technique to categorise a vast range of images and comments posted on social media platforms including Facebook, Twitter and Instagram. So why should a...

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Website

What are internet cookies?

We explain exactly what internet cookies are so you can make a more conscious consumer decision! Do you often visit a website where a pop up message tells you that the website uses cookies, with an option to accept or decline.. and well, do you usually just click accept so...

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Digital Marketing

Social Media Myths for Business Owners

We have identified 5 major myths to help you push past and adapt to the ever changing world of modern social media.   Myth One - “Posting multiple photos per day/week will attract more likes.” Remember, quality over quantity. While posting regular images is not a bad thing, it is the engaging...

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General

Big Grants to Help Small Businesses Recover

From the 1st of July 2020, the New South Wales Government is taking grant applications from small businesses to help cover the costs of getting our extremely important small business sector back on track. The program is easy to apply for, and covers a variety of areas including marketing,...

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Digital Marketing

Digital Marketing Basics

What is Digital Marketing? It refers to the behind the scenes kind of marketing such as Search Engine Optimisation (SEO). It’s measured and monitored by analytics and various other metrics, usually by a specialist who is trained to interpret those specific types of data sets. It combines a variety of approaches...

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Digital Marketing

What is SEO and why does your website need it?

It can be a complex concept, with several factors working in conjunction with each other, but in basic terms, it just means making your website more visible. The two main principles of SEO are firstly about knowing your target audience, and secondly about understanding how to deliver that information in...

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General

Deconstructing Jargon: A Guide to Industry Acronyms

For the unfamiliar, it may sometimes appear as though it’s written in code. In reality, it just makes it easier to describe complex ideas that are often referred to.   Here’s a handy guide to help you translate some of that jargon:   B2B: Business to Business Refers to any company that provides a service...

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