Blog

The marketing world is always evolving with new inspiration, insights and innovations. Here you will find news and views from the núcleo team about brand, web, design and marketing.

Digital Marketing

What is SEO and why does your website need it?

It can be a complex concept, with several factors working in conjunction with each other, but in basic terms, it just means making your website more visible. The two main principles of SEO are firstly about knowing your target audience, and secondly about understanding how to deliver that information in...

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General

Deconstructing Jargon: A Guide to Industry Acronyms

For the unfamiliar, it may sometimes appear as though it’s written in code. In reality, it just makes it easier to describe complex ideas that are often referred to.   Here’s a handy guide to help you translate some of that jargon:   B2B: Business to Business Refers to any company that provides a service...

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Website Design

Simplicity and Web Design

Streamlined and simplified sites have been stripped of all unnecessary and inefficient coding and design elements. This by no means results in less features or functionality, nor does it mean having web pages that look bare. Great web developers know that you can achieve simplified functionality without having to sacrifice...

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Digital Marketing

Why is Social Media so Important?

Take a look at mobile technology for example: smartphones and tablets are the most rapidly innovating section of the communications industry. As mobile device ownership increases, so too does our immersion into the digital world. Social media sites such as Facebook and Instagram benefited greatly from our collective desire to...

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Digital Marketing

10 top rules of SEOs

Rule 1: Keep an eye on the target group It is particularly important for search engine optimization that you keep an eye on the desired target group. Finally, you ultimately build the entire marketing concept around this. So you have to determine in advance exactly which users you want to...

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Website Design

Why is web design so important for business?

Successful businesses in 2020 need to be able to follow trends in consumer behaviour in order to stay relevant. Having a professional web presence brings credibility to your brand. Customers generally will want to know a bit about you or your products before choosing to do business with you. Even...

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Digital Marketing

Pagespeed – Reasons for slow page speed

The loading speed of a page is influenced by various factors and is important for ranking your site on google. Google now uses Pagespeed as a factor for both Mobile and Desktop search, meaning that a low or negative pagespeed score will impact your ability to rank.  Overall, the field...

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Marketing

Why a marketer should be designing your website, not the IT department

Your website is a hugely powerful marketing tool, not just a technical aspect of your business. It’s your digital shopfront, or where your customers find out information about your products. While your marketing campaign can easily grab customers attention, the experience users have on your website will determine whether...

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Marketing

Why you need SEO now

As the world of SEO is constantly changing and the rest of the world bows down to Google’s rules, our specialist SEO team works hard to stay up-to-date as we can be for our clients. As ominous as it sounds, Google is always watching and judging. And if your...

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Armidale NSW 2350

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