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Julieanne St George — Tea Expert & Enthusiast Is there anything better than a cup of tea? With great health benefits and so many flavours to choose from, it’s no wonder why more and more people are dusting off their teapots and boiling their kettles. In fact, getting fresh tea...
How to produce an effective TV commercial In an age where everyone is promoting their business through social media and digital advertising, it is crucial to seek platforms that make your brand stand out. Videos, animations, and television advertising can be a highly influential way to share your message. TVCs diversify...
How to double your web traffic & make 6 million digital impressions: a case study The most effective tourism and branding campaigns use a variety of channels. This can include television commercials, digital advertising, social media marketing, and so on. With precisely this style of cross-media campaigning, núcleo was able...
Connecting with your target audience can be quite the challenge. Sometimes you will immediately connect with your audience and score a hole-in-one; the next day, you might be hitting a double bogey. No matter your business, creating content to connect with your audience can be made easier by following some...
The human brain is able to process images 60,000 times faster than words. Your images can directly and instantly affect your web and social engagements. Coupled with meaningful content and a strong campaign, professional photography can be one of the most compelling elements of your brand. At núcleo, we have...
When it comes to lighting in video production, there are many techniques, technologies and tricks to take into consideration. This includes (take a deep breath): key lighting, fill lighting, backlighting, hair lighting, natural lighting, one/two/three/four point lighting, the use of colour gels, creating foreground/background contrast, and more. It is important...
Are you a business owner in Wollongong or the Illawarra? The online audience in Wollongong is diverse and growing rapidly. Do you know who you're talking to? Digital marketing is an important part of any business’s brand recognition and overall advertising plan. Equally important is knowing who your audience is, and which channels...
Communicating through an image — video & tips A great picture will do more than just look pretty. Using images for advertising and content marketing is an essential part of communicating and linking a brand with their audience. When done right, even a simple image can attract attention, tell a story,...
All photographers know that if you want to make your photo stand out, you need to have a way to draw the viewer’s eye to what you want them to see. Depth of field is one way to do this and add a professional element to our photography. The...