Kaneh Bosm is an Australian company specialising in high-quality, affordable, and accessible CBD products. Their online store (kanehbosm.com.au) serves as their primary sales channel and a platform for brand building and customer engagement.
Kaneh Bosm needed a robust e-commerce platform to facilitate online sales of their CBD products to the Australian market. The website also needed to reflect their brand values of quality, affordability, accessibility, and safety, while educating customers about CBD and their products. The Sqimple Platform was chosen for its extensive customer management features and ability to streamline the pick and pack process which saves time for the Kaneh Bosm while ensuring customers are informed throughout the purchase journey.
The website design focused on creating a user-friendly and visually appealing online shopping experience. Product presentation was key, ensuring clear display of product information, high-quality images, and a seamless browsing experience. The design also aimed to build brand recognition and communicate Kaneh Bosm’s values through consistent visual elements and messaging.
The website was built on the Sqimple e-commerce platform to handle product catalogs, shopping carts, checkout processes, and order management. Key development aspects included integrating a secure payment gateway, implementing user account functionality for subscriptions (Kaneh Club), and ensuring mobile responsiveness for optimal viewing across devices. Performance optimisation and SEO considerations were also crucial for user experience and search engine visibility.
The new Kaneh Bosm website successfully established a strong online presence for the brand, enabling direct sales of their products to Australian customers. It serves as a platform for customer engagement through features like the “Kaneh Club” and educational content. The website effectively communicates the brand’s values and builds trust with customers.
