The existing tourism marketing was spread over two different websites, so our job was to bring them into one new, fresh and cohesive design.
Smaller towns like Tenterfield rely heavily on local tourism and it was important that the website was inviting, modern and easy to use in order to entice travellers to the region.
Alongside this, we also undertook a rebuild of their .gov.au website to provide local residents with easy to access information and functions like paying rates, registering pets and more.
What we did
Website Design and Development
Our web design team knows that building websites starts with functionality first. Both Tenterfield sites were developed to be easy to use, provide multiple functionality requirements and keep loading times short. The magic happens when we’re able to do this and then make them look beautiful too. When great UI design and style meet, an wonderful user experience is born.
This project had clearly defined end goals laid out from the start. We worked with Tenterfield Shire Council to make sure that everything nucleo did was focused on reaching these important targets.
The Tenterfield True brand was developed by the council to wholly encapsulate the unique feel of their region, and was an important foundation at all times. Our bespoke approach to website design enabled us to build the user experience around immersing them into the brand.
Constructing websites for our clients doesn’t just mean taking into account the functionality of their website from the front end. It’s just as important to build sites for our clients that they can confidently continue to manage once the project is finalised. This was certainly true of this project.
When building websites that have a lot of required content, it is important that the design finds balance between information and beauty. The Tenterfield True website needs to contain a wealth of relevant information to travellers including events, safety information, maps, and business directories.
Great web design is about providing users with the details they need, when they need them and not leave them feeling lost or overwhelmed. Our team built a website that contains a wealth of information, and is a pleasure to navigate – much like the Tenterfield region itself.