marketing insights & tips

Planning for 2018

Dial down the Christmas carols for just a minute and listen up. The year is coming to an end — have you put any thought into your marketing plan for 2018? If you want your business to hit the ground running in the new...

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LinkedIn Marketing

Generating leads for your business is no easy task. Email marketing, Facebook, Twitter, Google AdWords… you know the channels, and you...

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Small Site SEO

We have partnered with hundreds of clients ranging from national corporations to local startups. One of the common queries we hear is in regard to digital marketing, and specifically about whether or not they should be investing their budget into SEO (search engine optimisation). SEO...

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11 things you should be doing to your blog posts

Blogging can be an extremely effective strategy for your content marketing. Share your knowledge, grow your customer base, rank higher on search engines — publishing a blog post has many benefits for your brand. But when it comes to creating great blog posts, there are...

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All You Can Tweet

Have you ever wanted to improve brand awareness for your business in 140 characters or less? With Twitter, it’s possible! The 328 million strong social media platform is a prime opportunity for your social media marketing. In Australia alone, there are over 3 million monthly...

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Loco for Logos

A logo is the image or symbol you use to represent your business. They are a recognisable design element that will, ideally, provide a quick visual representation of your business’s message. Your logo and your brand are not the same thing. Rather, the logo is...

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Talk to the Brand

As a full-service marketing agency, núcleo is frequently responsible for delivering new and revitalised branding for our clients. We’re not just talking about logos here. We’re talking about a comprehensive brand identity — a representation of all the ideas, values, and interactions of your business. Sometimes...

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Budgets, Branding & Better Online Marketing: Part Four

There’s no denying it — digital marketing is a growing force in the world of marketing, branding and communication. Digital marketing methods are fast, versatile, practical and streamlined, so it is unsurprising that modern businesses are adapting their strategies for an online audience. But implementing...

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Budgets, Branding & Better Online Marketing: Part Three

Devising a digital marketing strategy is no easy task. Facebook, AdWords, email, SEO, content marketing… Which channels are right for your business? That’s why núcleo has written this four-part guide to help you learn about online marketing and choose the channels that are best...

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Budgets, Branding & Better Online Marketing: Part Two

With more and more people opting for digital communication in their day-to-day lives, it is essential for businesses to include digital marketing in their overall marketing plans. But how do you know which digital methods are right for your brand, industry and audience? In Part...

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Budgets, Branding & Better Online Marketing: Part One

Digital consumption is a rapidly growing force in the current playing field of communication and marketing. People are consuming more and more online content on a daily basis, making it necessary for businesses to adopt digital marketing tactics into their existing strategies. But where do...

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