marketing insights & tips

Tweeting Up The Wrong Tree

Most business owners would agree that social media is an important part of their overall marketing strategy. It’s a great way to connect with customers, promote services, and heighten visibility. But managing multiple social media accounts can be a frustrating process. It’s not surprising —...

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Tips, Tricks & Title Tags

Search engine optimisation (SEO) is how we affect your website’s position in a search engine’s organic results, and thus improve the...

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More Than Just a Logo

It’s one of the most important questions asked in the world of business marketing: what is a brand? It is also one of the most misunderstood questions, with people frequently answering with examples of McDonald’s ‘golden arches’, Nike’s ‘swoosh’, or ABC’s ‘worm’ (a ‘Lissajous...

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Don’t Touch That Dial — TVCs

In an age where everyone is promoting their business through social media and digital advertising, it is crucial to seek platforms that make your brand stand out. Videos, animations, and television advertising can be a highly influential way to share your message. TVCs diversify your...

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Austockphoto: a case study

Have you ever thought about the work that goes into web development? Consider not only the appearance of the website, but the functionality. How does it behave? Can you find the site through Google? Can you find information on its web pages? Can you quickly...

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Digital on Demand

The digital era is constantly growing and improving. Every day, núcleo works with businesses that are looking to transform their products, services and ideas as a result of changing digital opportunities. After all, the online user experience is an important part of the overall...

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Inverell Shire Council — Tourism Campaign

How to double your web traffic & make 6 million digital impressions: a case study The most effective tourism and branding campaigns use a variety of channels. This can include television commercials, digital advertising, social media marketing, and so on. With precisely this style of...

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Design Trends: 2017

With each new year comes a range of popular trends and exciting possibilities for the world of design. 2017 promises to provide a fresh, bold take on print, digital and web design, and our team at núcleo can’t wait to make their mark. Here are...

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Contagious Content

How to create viral content that benefits your business Viral content is contagious. These are the videos you talk about around the water cooler, the songs you can’t stop singing, the trends that everybody wants to try, or even the memes you can’t help but...

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núclealians: new and improved

A short while ago, we surveyed our team to discover the social, psychological and genetic makeup of an average núcleo employee. But since then, we’ve had a boom of growth, with new clients, new offices, and new employees across Armidale, Tamworth, Wollongong and Brisbane. Naturally,...

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In One Year & Out The Other

Slowly but surely (or promptly and panic-inducingly, depending on who you ask), 2016 is coming to a close. Decorations adorn the office, our holidays are drawing near, and we’re all feeling a little bit pensive. We have had some amazing experiences throughout 2016. We reached...

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