marketing insights & tips

Small Site SEO

We have partnered with hundreds of clients ranging from national corporations to local startups. One of the common queries we hear is in regard to digital marketing, and specifically about whether or not they should be investing their budget into SEO (search engine optimisation). SEO...

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11 things you should be doing to your blog posts

Blogging can be an extremely effective strategy for your content marketing. Share your knowledge, grow your customer base, rank higher on...

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All You Can Tweet

Have you ever wanted to improve brand awareness for your business in 140 characters or less? With Twitter, it’s possible! The 328 million strong social media platform is a prime opportunity for your social media marketing. In Australia alone, there are over 3 million monthly...

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Loco for Logos

A logo is the image or symbol you use to represent your business. They are a recognisable design element that will, ideally, provide a quick visual representation of your business’s message. Your logo and your brand are not the same thing. Rather, the logo is...

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Talk to the Brand

As a full-service marketing agency, núcleo is frequently responsible for delivering new and revitalised branding for our clients. We’re not just talking about logos here. We’re talking about a comprehensive brand identity — a representation of all the ideas, values, and interactions of your business. Sometimes...

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Budgets, Branding & Better Online Marketing: Part Four

There’s no denying it — digital marketing is a growing force in the world of marketing, branding and communication. Digital marketing methods are fast, versatile, practical and streamlined, so it is unsurprising that modern businesses are adapting their strategies for an online audience. But implementing...

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Budgets, Branding & Better Online Marketing: Part Three

Devising a digital marketing strategy is no easy task. Facebook, AdWords, email, SEO, content marketing… Which channels are right for your business? That’s why núcleo has written this four-part guide to help you learn about online marketing and choose the channels that are best...

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Budgets, Branding & Better Online Marketing: Part Two

With more and more people opting for digital communication in their day-to-day lives, it is essential for businesses to include digital marketing in their overall marketing plans. But how do you know which digital methods are right for your brand, industry and audience? In Part...

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Budgets, Branding & Better Online Marketing: Part One

Digital consumption is a rapidly growing force in the current playing field of communication and marketing. People are consuming more and more online content on a daily basis, making it necessary for businesses to adopt digital marketing tactics into their existing strategies. But where do...

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Snap Happy

Ask a professional photographer to show you the tools of their trade, and they will gleefully present you with a tidal wave of equipment and accessories. Fancy cameras, assorted lenses, a menagerie of sure-footed tripods, travels bags, editing software, that little puffer thing they use...

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Finding the Right Fit

So you’ve decided to engage with a marketing agency — nice move! Content marketing services are a valuable tool to grow your business, build your brand, and reach new heights. But finding the right agency can be an intimidating choice. Who will have the right...

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