Your brand communicates the significance of your business, not only to potential customers but also to your employees, your community, and the world at large. Needless to say, it is an important thing to get right. Through branding, you are able to express who you are, what you do, and what values you uphold. And by consistently projecting this identity, you can help your customers differentiate you from competitors and reach a purchasing decision.
So how do you shape your brand identity and improve your business marketing? núcleo has 8 simple steps towards a better brand:
1. Establish your values
Before you can express your brand, you first must clarify your identity. That means establishing a set of predefined values about your goals, your conduct and your morals, which should be upheld by everyone in your business.
2. Know your competitors
Make sure you know what other businesses in your industry are doing and saying. This is useful to keep track of changes in your marketplace, but will also allow you to analyse unique ways to market your brand.
3. Get online
Without a website, you might as well be a ghost. Surveys show that 85% of people use online search to find local businesses. Improve your visibility and strengthen your brand with a professional and optimised business website.
4. Be social
Social media networks are a great platform for branding. They’ll improve your online discoverability, allow for direct customer interactions, and help to humanise your business. Make sure your info is kept up-to-date.
5. Use visuals
A strong brand is one that is instantly recognisable. Use of distinctive fonts, colours and graphics is a significant part of this. Try creating and testing different visual devices to see which are the most memorable.
6. Offer a consistent brand experience
Your business will be seen in many different ways — your website, social media, advertisements, business cards, and more. Ensure your brand identity (more than just your logo or slogan; consider your voice and message) is the same in all places.
7. Strengthen customer interactions
It’s simple: no customers means no business. You should always be on the lookout for ways to deepen the connection between your brand and your consumers. Be authentic, communicate regularly, and create an open community.
8. It’s okay to grow
Your business is likely to change with time. It may become larger, offer new services, or uphold new values. When this happens, it may be time to rebrand. This is not about starting from scratch — some businesses may choose to simply change their logo or brighten up their company colours. The goal of rebranding is to ensure your brand identity accurately reflects the growth and the future of your business.
Contact us today to start building a better brand!