Producing campaign videos and a cohesive marketing strategy for an independent Anglican school in Wollongong.
The Illawarra Grammar School is an independent, co-educational Anglican school in Wollongong, NSW. TIGS holds a vision and philosophy to help all children to develop spiritually, intellectually, and socially. TIGS wanted to launch a cohesive marketing strategy, consisting of print designs, web services and video productions that would connect with both local and international audiences and encourage enrolments for the school.
TIGS wanted to target and promote the school to families with school-aged children who are considering their education options. We created a campaign video piece centred around the tagline, “Be both. Be TIGS”. This commercial aired on the regional Illawarra network and across social platforms for maximum reach.
The campaign aimed to highlight the academic and extracurricular opportunities that TIGS offers, expressing the message that students can enjoy an enriched and balanced schooling experience. They can be innovative and caring, academic and artistic, athletic and adventurous — students at TIGS can “be both”.
It was of utmost importance to us that we maintained the focus on the students. Our production team captured lively footage of students from the Piper Centre, the Junior School and the Senior School to showcase their skills and achievements in a wide variety of pursuits.
núcleo also designed and produced a landing page to provide information about what TIGS can offer their students. This page had multiple CTAs that allowed the user to fill out their information on the same page, as well as specific dates for upcoming seminars and a link to the TVC. Another key area that was communicated was the multiple pathways of DP (Diploma Programme) and HSC, and the benefits that both options offer to students furthering their education.
This landing page was essentially a central hub for our marketing efforts with TIGS, which allowed users to easily find and access important information without getting lost on the main website. This helped to create an optimal user experience that encouraged engagement and enrolments for the school.
Our marketing work with TIGS has aimed to create a balance between providing informative content and showing friendly, compelling scenes about the school’s facilities, opportunities and academic excellence.
We have designed pull-up banners, flyers, documents and other print material, filmed TVCs and captured important school events in video and still shots to create a cohesive, cross-media campaign. Outside of this, we have developed content pieces for the International enrolment team to share with potential exchange students and their families.
núcleo continues to work with The Illawarra Grammar School to deliver collateral, advice and strategy for campaigns that communicate TIGS and the multiple pathways that are offered to students throughout the Illawarra.