Visit Armidale

Helping visitors discover the Armidale region.

Project Background

Armidale Regional Council needed a modern, highly responsive website to cope with increasing interest in visiting the region. The design needed to be mobile friendly, fast and have an easy to use content management system so that Armidale Council and Tourism staff could easily manage updating information as required. Our experienced team of web designers and developers have many years of experience in delivering projects with these requirements, and we were able to work alongside the Armidale Council team to build an online showcase for their stunning regional city.

Services Used

The way we use technology in society changes frequently, and it’s important to keep this in mind when designing websites. Mobile technology has now become the main traffic source for internet searches, especially in the tourism and travel industries. Designing this website was based around mobile functionality and performance, because we know this is where the highest amount of traffic will be coming from. Our web designers and developers put together a fast and responsive design that works equally well on mobile and desktop devices with seamless navigation.

Large project collaborations require amazing communication to make sure they come together accurately and on time. Even more so when there are complexities involved. At núcleo, we ensure that every client has a dedicated Project Manager and the best communication possible. Visit Armidale was no different, and our team were led and coordinated by our highly experienced management team to ensure all client expectations were met, while our client was never left wondering where their build was up to. Quality project management is the difference between success and disaster.


Great websites are what happens when beautiful design blends seamlessly with functionality. The Visit Armidale website not only needed to look great, but it had to function flawlessly on mobile and desktop devices and bring together data from several different sources. Our web development team is highly experienced in building functionality solutions that aren’t just easy for users to make their way through, but for our clients to manage from the backend too.

User Experience

There are a lot of things to consider when building the perfect User Experience. It’s the combination of engaging visual design to draw users in, navigation that is logical and easy to move through, fast loading times and content that delivers what a user needs to know. This project was made for travellers seeking information about an Armidale based adventure, so our UX design was focused around delivering them a piece of that experience via their device.


The main goal of the website was to provide travellers with the information they will need when planning a trip to Armidale. Our team ensured that the information included on the website was informative and organised for ease of navigation. Understanding information and creating functional sitemaps is a skill that comes from years of experience in the industry. Part of the núcleo difference is knowing that your important website content is in capable hands and will be utilised to achieve your goals.


Our highly skilled team produced a modern, mobile friendly tourism website to assist with increasing interest in regional tourism across New South Wales. Dedicated and experienced project Management spearheaded a production plan that was built around creating an engaging and informative user experience.