
Children by Choice Quiz
Children by Choice, a non-profit organisation that provides support and advocacy for reproductive rights, tasked us with creating an interactive online quiz aimed at guiding users through key information related to reproductive health and options. The quiz was designed to engage users in an informative and empathetic way, helping them make informed decisions about their reproductive future.
What we did
The Challenge
The challenge was to create an accessible, user-friendly experience for people navigating complex and sometimes sensitive topics around reproductive health. We needed to ensure that the quiz was both educational and engaging while maintaining a compassionate tone. The design had to appeal to a wide range of users, with varying levels of familiarity with the topic, while also ensuring privacy and confidentiality throughout the process.
Our Solution
We created a custom designed and developed quiz that provides valuable information in a digestible format. We focused on simple navigation, a clean design, and a responsive layout to ensure users had a smooth experience across all devices.
- Custom Design & User Experience: The design was crafted to be warm and welcoming, aligning with the brand and values of Children by Choice. Soft colors, rounded typography, and clear calls-to-action were chosen to foster a supportive, non-judgmental space for users.
- Mobile-first: Recognizing that many users would access the quiz from mobile devices, we ensured that the experience was fully responsive, offering a smooth and enjoyable interface on smartphones and tablets.
- Personalised Results: At the end of the quiz, users receive tailored results based on their responses, guiding them to relevant resources and support options. This personalised touch helped to ensure the users felt heard and supported, while offering next steps based on their individual situations.
Key Features:
- User-Centric Flow: Step-by-step journey through each stage of the quiz.
- Responsive & Accessible Design: Fully optimised for mobile and desktop, designed with accessibility in mind to ensure inclusivity.
- Custom Outcome Pages: Personalised feedback based on responses, directing users to further resources and support.
The Impact
The quiz became a trusted resource for individuals seeking information about reproductive health, offering an easy and compassionate way to engage with a complex topic. The interactive nature of the quiz has driven increased engagement on the Children by Choice website, fostering deeper connections with users and empowering them to make informed choices.
Thompson Health Care
Corp Centre