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Crescent Capital Partners

Crescent Capital Partners is one of Australia’s oldest and most successful mid-market private equity and alternative asset management firms. Over the years, we have expanded our expertise to include alternative strategies such as private credit and listed equities funds, providing a diverse range of investment opportunities.

What we did

Think

Crescent Capital Partners required a custom website to clearly communicate their investment strategy, highlight their experience and expertise in private equity, private credit and alternative asset strategies, introduce their team, and provide an overview of their investment portfolio. The site needed to establish credibility and serve as a key communication tool for investors, potential partners, and portfolio companies.

Design

The website design adopts a sophisticated and professional aesthetic, enhancing the brand online. núcleo collaborated with the ET Collective to implement the website design based on the updated branding.

device tablet landscape mask Desktop preview Crescent custom website

Development

The website was developed using a custom WordPress theme tailored to the design. Individual profiles of the team members, highlighting their experience and expertise were added as custom post types to allow easy content management. Ensuring the website was secure and offered a professional user experience across all devices was a crucial component of the development process to help build trust and credibility.

device phone mask Mobile preview Crescent custom website
device phone mask Mobile preview Crescent WordPress website
device phone mask Mobile preview Crescent website development

Project outcomes

The new Crescent Capital Partners website successfully establishes a strong and professional online presence for the firm. It effectively communicates their investment approach and showcases their team’s expertise. The website serves as a vital tool for building relationships with investors, attracting potential investment opportunities, and keeping stakeholders informed about the firm’s activities and performance within the Australian market.

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