GCQ Funds is an investment firm specialising in a single portfolio of meticulously researched listed companies from around the globe. They research, analyse and deliver results for their clients. Results equal reputation.
A new website was required to showcase their team, results and engage financial advisors and clients. The challenge was to convey the scale of experience and reputation within the new collective team. The primary functions of the website are to provide information and a way to report results and to allow a new investor to be onboarded.
What we did
GCQ Funds is a global equity specialist that invests on behalf of their clients’ in high-quality companies from around the globe. The GCQ customers are discerning and carefully select who they trust to grow their wealth. We were delighted to be selected to refresh their branding and deliver their major digital business tool – a new website – with a focus on showcasing their investment portfolio, strategy, and uniqueness with a minimalistic modern design. The brief included the need to meet the regulatory guidelines, and to showcase the “people and team” who are all experienced which defines the integrity of the firm and its success.
Our team set about upgrading and extending the brand and defining the personality of GCQ to build a website in WordPress with a focus on practicality, with forms and “how to invest” the basis of functionality for customer needs. The “media” section showcasing their bold and intelligent moves in a tight market and industry. Professional head shots compliment the aesthetic of a clean, fresh website with botanical touches to truly reflect the business and brand. The resulting design achieved is minimal, no fuss, refreshing and a little different.
Ease of future use was a high priority so the block editor format backend in WordPress was agreed upon. Making it simple for the staff to engage in updates to forms, results and information including adding additional staff, pages and information to grow with the business.
A beautiful and practical website
he final website is a visually appealing collection of styling, colours, fonts and imagery, supporting a “confident” look and feel to attract financial advisors, wealthy clients and great staff. The result is a visually engaging and practical but slick website, showcasing current and past performance and establishing GCQ Funds to their broad audience as a smart and results driven firm in the investment industry.